We Are California Real Estate Experts
We are a technology driven and client-focused boutique real estate brokerage that delivers intimate and personalized service. We are dedicated and talented real estate professionals who call California our home and we want to make
sure that you do too. We believe first and foremost in the importance of education and empowerment when it comes to
real estate. We focus on making sure our clients are well-informed and that they understand the implications of
every decision they have to make. While simultaneously managing the process of the real estate transaction to ensure
that every advantage is captured.
PHA Realty is a family business owned and operated by mother and son team Mary Pizzimenti (Broker/Founder/CEO) and
John LaRosa (Realtor/Director of Marketing/CTO). We started PHA Realty with the goal of merging high-quality,
personal service and attention to detail with the latest technology in order to deliver the highest level of service
and efficiency. The result is highly attentive, personal service coupled with a much smoother and efficient real
estate transaction. It's the personal details that matter the most and when a brokerage gets too bogged down in the
impersonal necessities of the business the whole experience suffers.
We run a small, efficient, and technologically advanced team of real estate professionals who work full-time to
provide the best service to their clients. All with the goal of providing the best experience and best
representation that our clients are worthy of. If you would like to participate in that journey with us, we
know you'll be glad you did.
In California's Housing Market It Takes Great Representation to Stay Competitive
We're sure you've heard about California's real estate market, in most places, it's competitive and expensive and
that isn't going to change anytime soon. It's also nothing new. California has always been a boom state. From
the Gold Rush to Motion Pictures, to the Tech Boom, we've always been in the midst of complex and diverse housing
markets in California.
If you want to compete you have to be prepared, you have to take action, and you have to make informed decisions. We
make sure that you can keep up with a fast-paced market by guiding, educating, and empowering you to make the best
You're steering the ship we just make sure the ship is running smoothly and that you've got a clear view of what's up
ahead. Listen first-hand to testimonials from our past clients about what that
ride is like.
TELL US ABOUT YOUR REAL ESTATE GOALS
Ready to Sell Your California Home?
The California housing market is a very complex and complicated market. Homes for sale that are priced right are
moving fast but homes that come on the market overpriced ultimately pay the price.
Overpriced Homes in California, the Seller Ends Up Paying the Price
It is such a fast-paced market that when a home sits on the market for more than 14 days it immediately looks
overpriced and becomes tainted. This can hurt the overall sale price of the property tremendously. Whereas a
properly priced home will immediately attract significant attention and offers that can compete with each other to
fetch you (the seller) the highest price possible. In some cases that may only be five or ten thousand dollars and
in some cases it could be fifty thousand dollars. With help from one of our local real estate experts, we'll
provide you with a detailed valuation of your home and strategies about how to sell it in order to meet the needs of